Term archive for "Search Engine Marketing"

A Spooky Surprise for Webmasters: Google Announces Penguin 2.1

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Google seems to be on a role lately, Not only did they recently announce that they had rolled out a re-written algorithm, dubbed Hummingbird, over a month a month ago, at the end of last week Matt Cutts revealed that Google would be launching the Penguin 2.1 update, which will affect approximately 1% of searches… Continue Reading »

google hummingbird

Hum’s the Bird: The Buzz on Google’s New Algorithm

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Google seems to be trying to fly under the radar with webmasters for their newest update: the Hummingbird Algorithm. Though their representatives have been speaking with the press, the head of Google’s Webspam Team and liaison for Webmasters to announce Hummingbird, Matt Cutt’s has yet to release a video on his YouTube Channel explaining the… Continue Reading »

SEO: Satisfaction Getting Lost in the Shuffle

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Between link building, title tags, cross linking, pushing out fresh content, and optimizing your copy with your keywords it’s easy for the main goal of search engines – to produce satisfying results to the user – to get lost in the shuffle. Yet Google uses satisfaction as a ranking factor. In fact, Moz.com speculates that… Continue Reading »

Hiring an SEO Agency: Don’t Get Duped!

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Part of excelling in business is focusing on your core competencies and knowing what tasks you can delegate or outsource to others. Passing the torch to a company or employee who specializes in the areas in which you don’t have the time, skills, and/or experience to handle is a smart decision. Search Engine Optimization, or… Continue Reading »