Term archive for "Search Engine Optimization"

Be Our Guest? Changes in Guest Blogging Standards

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Guest blogging, like many SEO techniques, has gone from a practice that once helped boosted Google rankings to one that will have the exact opposite effect. As Google moves from a focus on inbound links to a focus on content and user satisfaction, guest blogging as many SEOs know it is becoming obsolete. But that’s… Continue Reading »

Get the Skinny on Thin Content

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We’ve all heard the phrase “Thin is in.” That may be true on the runway, but on your website – not so much. Too many “thin” pages on your site can actually do more harm than good, hurting your Google rankings and decreasing your chances of being found on the web. Let’s discuss what thin… Continue Reading »

The 10 Stages of a Google Algorithm Change

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As told by The Hunger Games We’ve all been there. Google announces an update and we’re crippled with fear, not unlike a Tribute in the Hunger Games right after her name has been called during the Reaping. From fear and bargaining to acceptance and action, we’ll take you through the whole process of adjusting after… Continue Reading »

Hiring an SEO Agency: Don’t Get Duped!

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Part of excelling in business is focusing on your core competencies and knowing what tasks you can delegate or outsource to others. Passing the torch to a company or employee who specializes in the areas in which you don’t have the time, skills, and/or experience to handle is a smart decision. Search Engine Optimization, or… Continue Reading »