Term archive for "Second Screen"

In a Multi-Screen World, Email & Social Media Marketing Become Top Priorities

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The scene: a family room near you. There’s a couple of parents, a teenager, a tweenager and a young child. The TV is on. What else is happening? According to the latest eMarketer research, at least three and probably more of the people in this room will be second-screening; that is, engaging with another electronic… Continue Reading »

The Silver Screen and the Second Screen

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As technology becomes more widespread, our attention spans are only getting shorter. The simple act of watching TV is punctuated by social media, online shopping, mobile games & more. Now over 84% of US tablet and smartphone users are on these devices while they watch TV, if they haven’t cut the cord all together. While… Continue Reading »