Term archive for "Segmenting"

how to win over your audience

Specificity and Purpose – How To Win Over Your Audience

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On Monday, Oct. 7, I presented at the NYC Geriatric Care Managers Conference. My topic was Are You Digital Enough? In preparation for the conference, I spoke to a few geriatric care managers from that area about market fundamentals: who their clients are and the specifics about the demographics that hire their firms. As you… Continue Reading »