Term archive for "Small Business Advice"

Imagine How Instant Video Can Change Customer Service

By

Last month, Facebook added Instant Video capabilities to their Messenger app. It’s exactly what you’d expect: you can broadcast live video specifically to the person you’re messaging. It’s very similar to Skype, which is one of Facebook’s biggest competitors in the messaging space. Retailers and other business owners should be thinking about the role instant… Continue Reading »

Are You Sure You Know Who Your Customer Is?

By

Harvard Business Review just ran a very good article on social listening– the process of monitoring ongoing social media conversations about your brand to discover what the public really thinks – and it includes an interesting discussion that centers on knowing who your customer is. A company that sold mouthwash devoted themselves to listening to… Continue Reading »

Everybody Searching for a Hero: Lessons Learned from Lululemon

By

Lululemon has had a rough couple of years. The athletic leisurewear brand ran into trouble when their black yoga pants were too sheer, prompting a massive recall. Then Chip Wilson, founder and chairman of the brand’s board, was forced to step down after stating that not every woman has a body that looks good in… Continue Reading »

Do You Have a Naughty List?

By

Santa Claus is a famous list keeper. He’s got two that we know about –the Nice List, which details all the well behaved children and all the wonderful gifts they’re getting, and the Naughty List, which includes all the not-so-well-behaved kids who are getting coal in their stocking. Have you ever wondered what happened after… Continue Reading »