Term archive for "Small Business Advice"

4 Steps to Building an Effective Website – Step 2: Build Your Map

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Once you have identified the business goals of your website, you will have a clear picture of how your website will need to work for you. Think of it this way, now you know where you are going next, but you still need the map on how to get there. In terms of the web… Continue Reading »

Handling Missteps on the Web

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We’ve all had missteps and made mistakes, some more serious or public than others. There’s just no avoiding these glitches because in their very nature they are unplanned accidents. What we can control is the way we respond to our own slip-ups. To borrow from pop culture, let’s take a look at popular actress Jennifer… Continue Reading »

4 Steps to Building an Effective Website – Step 1: Identify Business Goals of Your Website

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This past weekend I was home sick and Ocean’s Thirteen was on cable. During the movie the character Roman Nagel, played by Eddie Izzard, says to the characters Danny & Rusty, “Boys you’re analog players in a digital world”. I always loved this line; it reminds me so much of business today. So many people… Continue Reading »

Boost Your Business with a Bounce Partner

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Last week we wrote about the importance of disseminating ideas, goals and other pieces of information both within your organization and to your customers. But where do these ideas and goals come from? Successful small businesses know that you can’t operate in a vacuum. You may be the creative mind behind your business, but to… Continue Reading »