Term archive for "Small Business Tips"

At Your Service: Using Social Media for Customer Service

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The rationale many businesses give for resisting the social media movement is that word of mouth and other traditional forms of marketing have been working for them. The excuse we hear is “we do not need social media to drum up new business.” However, many companies are missing a critical point: social media is not… Continue Reading »

Simplicity is Key: What We Can Learn from a 17 Year Old Multimillionaire

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British teen Nick D’Aloisio recently made the news worldwide. The 17 year old popped up in headlines everywhere on Monday, March 25th, after he sold an app he developed to Yahoo for a reported $30 million. The app in question is called Summly and it allows users to more efficiently scan news stories by providing… Continue Reading »

DIY Video Marketing Tools You Can Use

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Last week we discussed putting Video Marketing on Your Radar and our top three tips for getting started. Remember to follow these steps for a successful project. Today let’s look at some tools you can use to create videos on your own. Go Animate: This is an online tool that allows you to use characters… Continue Reading »

Don’t Be Fooled: Preventing Identity Theft

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We’ll be the first to say that we believe in making the best of bad situations. Last week, Jennifer was at a Starbucks in New York City and her laptop was stolen. She had simply turned her back for less than a minute to grab something at the counter, and her laptop was gone when… Continue Reading »