Term archive for "SMM"

Questioning Authority: What to Ask Your Social Media Marketing Company

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Enlisting the help of an outside firm to ensure that you are regularly posting to and monitoring your company’s social media presence allows you to focus on what’s going on in the office and can ensure that you’re making the most of what these platforms have to offer. But how do you evaluate their processes… Continue Reading »

Did Gallup Get It Wrong?

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Earlier this week, Gallup released a report called The State of the American Consumer. People went nuts over this report – especially the bit where 62% of consumers don’t believe social media influences their purchasing decisions. If you’re a business owner using Facebook, Twitter, Pinterest or Google + to market your business, you really don’t… Continue Reading »