Term archive for "Social Advertising"

16 Digital Marketing Essentials for 2016

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Here we are, officially in 2016. The year ahead is packed with potential, but to make the most of the opportunities that are out there, you need to have the right digital marketing tools available to you. It’s a great time to do an inventory to gain clarity of which of these essentials you already… Continue Reading »

Surprise Surprise! Social Media Advertising Really Does Work – If You Do It Right

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I have to say I’m feeling pretty good at having the advice we give Technology Therapy Group clients completely vindicated by this eMarketer report which shows paid social media advertising converts more customers than organic content posting does. Here is some key information you need to know: YouTube and Twitter are currently the most effective… Continue Reading »

Have Your Customers Cut the Cord?

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Here’s a question for you: What’s the one item that a 28 year old person – male or female – is likely NOT to have in their home even though their parents probably do? The answer: Cable television. The Millennial generation has discovered that readily available wi-fi, streaming media, and tablet computers are a powerhouse… Continue Reading »