Term archive for "social media advice"

In A Sea of Content, Look for Islands

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Content marketing is one of the few truly effective tools small companies can use to compete effectively with larger brands. Creating articles, videos, graphics and other content that your customer base values and appreciates is easier than ever thanks to smartphone technology and a range of free online tools. There’s just one problem: there’s so… Continue Reading »

Millennials Are Sick of Intrusive Marketing…And They’re Not The Only Ones

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We begin this blog with an irony alert. A search for synonyms for intrusive brought me to thesaurus.com; there, waiting for me, were two ads that couldn’t have been more perfectly picked for me. One was for a nearby pet center offering cool canine treats – exactly the type of perk our furry office mates… Continue Reading »

Persistence Pays Off: The Secret of Building Real Relationships on Social Media

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Developing an effective social media presence takes time. While setting up a profile and beginning to post content isn’t all that involved, it’s the process of developing and interacting with your followers that demands both patience and persistence. Brands sometimes become frustrated when the levels of engagement they’re enjoying aren’t translating into the real-world sales… Continue Reading »

It’s Time for a Conversation…About Conversations

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As the year draws to a close, there’s been the usual avalanche of stories focused on must-know digital marketing trends. Most of these stories are all agreed on one point: conversational experiences are going to be more important than ever. What are conversational experiences? Conversation experiences is a fancy way to say people are connecting… Continue Reading »