Term archive for "Social Media and Sales"

Responding to Questions & Comments: Most Effective Social Selling Behavior

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Social media is steadily growing more important as a sales platform. In a recent study from Bambu we learned that Millennials prefer to discover and research brands on social media. 45% of Millennials prefer sales outreach via social compared to other sales methods, such as cold calling. 45% of Millennials prefer sales outreach via social… Continue Reading »

The Hipster Hamburglar Was a Social Media Hit – and a Sales Flop

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Bloomberg Business recently ran an article detailing how McDonald’s re-introduction of the Hamburglar character – now stylish and bearded, rather than cartoonish and creepy – created lots of social media buzz, but there was no corresponding spike in sirloin burger sales. It’s essential that your messaging appeals to the audience you’re targeting on social media…. Continue Reading »