Term archive for "Social Media Best Practices"

Compliance Issues Don’t Just Go Away When You’re On Social Media

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Why Your Legal Department Needs to Know What The Marketing Team is Up To As sick as you may be of Kim Kardashian’s antics, chances are you’re not nearly as tired of hearing her name as the legal department of Duchesnay, USA. That company is responsible for the manufacture of a drug called Diclegis, which… Continue Reading »

Social Media Insecurity: It’s Not About How Awesome Your BFF’s Life Looks Anymore

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As social media pages become a more and more vital part of many organizations’ marketing mix, they’re also becoming a more attractive target to hackers. There are many reasons hackers are going after Facebook pages; the more sophomoric may be in it for the laughs, while others may be attempting to make a political point,… Continue Reading »

The Hipster Hamburglar Was a Social Media Hit – and a Sales Flop

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Bloomberg Business recently ran an article detailing how McDonald’s re-introduction of the Hamburglar character – now stylish and bearded, rather than cartoonish and creepy – created lots of social media buzz, but there was no corresponding spike in sirloin burger sales. It’s essential that your messaging appeals to the audience you’re targeting on social media…. Continue Reading »

Twitter Users Love Breaking News: What This Means for Your Business

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Choosing which social media platforms present the best opportunity for you to connect with your customer can be tough. To make a smart choice, you need to know not only which platforms your target customers use, but how they use that platform. For example, it’s no secret that Pinterest is the go-to social media network… Continue Reading »