Term archive for "Social Media Best Practices"

It took nine years for the New Horizon spacecraft to reach Pluto – and far less than an hour for NASA to demonstrate the power and reach of Instagram. For a full hour before NASA shared the first Pluto image through their website, it was available through Instagram. They were an instant hit, with hundreds… Continue Reading »

Social media is like a river. It’s never exactly the same twice, and every time you step in it, something will have changed. In the first half of 2015, we’ve seen Facebook dramatically change the way organic content reaches readers; Pinterest has announced Buyable Pins, and the livestreaming app Periscope sprang into existence. That’s only… Continue Reading »

Digital marketing, particularly when social media’s part of the mix, requires a lot of content. Fresh graphics, photos, and videos are needed regularly. While it’s certainly possible to have your marketing agency provide a significant amount of these marketing materials, there are some things even the best agency can’t do for you – things like:… Continue Reading »

We’ve reached an important tipping point in the digital marketing world. More than half of all searches now take place via a mobile device, as does 60 percent of social media activity. It’s essential to understand the relationship between search, social and mobile if you want to build your business. Over half of all searches… Continue Reading »