Term archive for "Social Media Best Practices"

Facebook’s Latest Change Could Impact Your Page Likes

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Don’t be surprised if you see the number of likes your Facebook page currently has decreasing sometime in the next few weeks. Facebook has announced that it will be removing any page likes associated with pages that have been deactivated, including those whose owners have died. Social media has become so central to our lives,… Continue Reading »

Want Your Facebook Ads to Deliver Results? You Have to Focus!

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Facebook advertising is one of the most cost-effective marketing tools available to small business owners, yet many companies shy away from using them. There’s a very common misconception out there that Facebook ads don’t work, but the truth is that they actually work quite well – if you know how to use them. Focus is… Continue Reading »

Is Managing Your Social Media Presence Eating Your Life?

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“I wake up in the middle of the night sometimes,” a client recently told me, “freaking out that someone’s posted to our Facebook page and I haven’t responded quickly enough.” She’s taken to sleeping with her smartphone on the nightstand, just in case. “I can’t afford to unplug,” a colleague confided. “Twitter has become one… Continue Reading »

Getting Profits Out of Pinterest: The Analytics You Need To Be Looking At

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Pinterest is, in the words of NY Mag, eating its competitors alive. The fast growing social media platform caters to older women – generally a demographic group with both disposable income and an openness to new purchasing experiences – yet small businesses have been having a tough time using Pinterest as a marketing platform. The… Continue Reading »