Term archive for "Social Media Best Practices"

Facebook’s Latest Changes Put Your Website in the Spotlight

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Facebook has changed, yet again, the way they determine which of your business’ posts show up in your followers’ News Feeds and which ones are doomed to linger forever in obscurity. This time, it’s the mechanics of linking that are in the spotlight: posts that use Facebook’s link format, including full length URLs directing visitors… Continue Reading »

Bigger is Better – At Least Where Images Are Concerned!

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One thing you’ll notice about the Technology Therapy blog – not to mention all the work we do for our clients on their websites and social media – is the presence of large, dynamic, eye-grabbing images. There’s a reason for that, and I have to say I’m thrilled to see those reasons eloquently spelled out… Continue Reading »

How Often Does My Business Need To Be Posting To Social Media

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It’s no secret that marketing your small business on social media can be a very time-consuming endeavor. Creating and posting brand-building content is labor intensive; even sharing the content created by others takes time and energy. In order to keep social media from becoming completely overwhelming, many business owners want to know exactly how active… Continue Reading »

Questioning Authority: What to Ask Your Social Media Marketing Company

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Enlisting the help of an outside firm to ensure that you are regularly posting to and monitoring your company’s social media presence allows you to focus on what’s going on in the office and can ensure that you’re making the most of what these platforms have to offer. But how do you evaluate their processes… Continue Reading »