Term archive for "Social Media & E-commerce"

chatbot

Would You Buy From a Chatbot?

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When we talk about digital marketing and different generations, there’s far more than content strategies and social media platform selection to talk about. The way a Baby Boomer views and uses technological tools can be profoundly different than how a Gen Xer, Millennial, or member of Gen Z views and uses those same tools. Take… Continue Reading »

pin-buy

Pinterest Becomes Even More Powerful with Launch of Buyable Pins

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Pinterest has rapidly become many retailer’s favorite social media site. Pinterest users spend hours on the social media platform, collecting and arranging images of their favorite things. Pinterest’s primary value has been as a discovery tool: people are using the platform to discover brands, designers, and products that they’d not otherwise encountered in their travels… Continue Reading »