Term archive for "Social Media Flops"

The Hipster Hamburglar Was a Social Media Hit – and a Sales Flop

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Bloomberg Business recently ran an article detailing how McDonald’s re-introduction of the Hamburglar character – now stylish and bearded, rather than cartoonish and creepy – created lots of social media buzz, but there was no corresponding spike in sirloin burger sales. It’s essential that your messaging appeals to the audience you’re targeting on social media…. Continue Reading »