Term archive for "Social Media lessons"

Persistence Pays Off: The Secret of Building Real Relationships on Social Media

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Developing an effective social media presence takes time. While setting up a profile and beginning to post content isn’t all that involved, it’s the process of developing and interacting with your followers that demands both patience and persistence. Brands sometimes become frustrated when the levels of engagement they’re enjoying aren’t translating into the real-world sales… Continue Reading »

Responding To Reviews: The Do’s and Don’ts

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Reviews are so important. Eight out of ten customers do online research before visiting a store or making a purchase, and reviews make up a significant portion of the content they take into consideration. Auto Trader recently reported that users spent up to ten percent longer on the pages of dealers who displayed reviews on… Continue Reading »

Seek The Company You’d Like To Be Found In

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Maintaining an effective social media presence for your company involves a series of choices. First, you need to determine which platforms make the most sense for you; then it’s time to delve down into which groups or discussions that are occurring on those platforms are worth participating in. Social Media is more than post it… Continue Reading »

Life in the Age of Digital Podomancy

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Many people are familiar with palmistry – that’s the art of foretelling the future by looking at the naturally occurring lines on the hands. But did you know some people believe they can peek around tomorrow’s corner by studying feet? That’s the divinitive practice of podomancy. Now I’m not entirely sure you can tell anything… Continue Reading »