Term archive for "Social Media lessons"

Manners Matter: Social Media is Surprisingly Like Real Life

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Imagine the following: You’re walking along, having a conversation with one of your best friends about horses. She has things to say about horses, you have things to say about horses – it’s a good conversation and you’re enjoying it. Suddenly, someone you’ve never, ever met in your life abruptly thrusts themselves into your discussion… Continue Reading »

Getting Physical: Supporting Your Digital Presence in Your Physical Location

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Social media was created to support your brick-and-mortar business in the digital realm, but in a time when the lines are blurred between the physical and digital, you must boost your social media presence in your physical location as well. Supplying reminders while your business is fresh on your customers’ minds – and how much… Continue Reading »

You Can’t Trust the Tools: The Importance of Human Touch in Social Media

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Managing your social media is a time consuming task. Curating content to disseminate to your followers, drafting posts that not only engage your fans, but are also optimized for your key phrases, answering messages and responding to comments on your page; it can sometimes seem like a full time job. Social tools like Hootsuite allow… Continue Reading »

Are You Suffering from Social Media Fatigue Syndrome?

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One of my favorite parts of my job is speaking to business owners about the latest changes in digital marketing. For me, it’s very exciting when new tools and strategies enter the marketplace – I can see the potential there, and can’t wait to put them to work building businesses. And that’s the same look… Continue Reading »