Term archive for "Social Media lessons"

Twitter Analytics Overview: Tweet to Succeed

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Marketers love metrics because it allows us to do multiple things: better understand our audience and measure the success of our efforts. This is reflected in the tools that digital marketers use, such as Google Analytics, SEO tracking tools, social media monitoring platforms and so on. Social media sites have wised up to benefits of… Continue Reading »

Be Smart About Social Media: Lead From The Front

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During my recent class for Social Media Marketing University one of my students raised an interesting point. Vice President Joe Biden has a Twitter account, but no new Tweets have been posted since January 2013. What does that lack of activity mean? It means the Vice President’s communication team has a problem, that’s what it… Continue Reading »

Keep the Conversation Going on Your Social Pages

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There’s a reason why one of the biggest social media calls to action is, “Join the conversation. Follow us on Facebook, Twitter, etc.:” these platforms are intended to spark and foster discussions. Simply slapping content up on your social pages, treating them like one-way advertising tools, is not enough. You must not only share engaging… Continue Reading »

Fact or Fiction: Google+ is a Must for YouTube

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In our new feature Fact or Fiction we’ll discuss common confusions and set the record straight. For our first Fact or Fiction let’s explore a much debated question: Is Google+ necessary to sign up for YouTube? And the Verdict Is… This is a FACT! New YouTube users must now sign up for a Google account,… Continue Reading »