Term archive for "Social Media lessons"

At Your Service: Using Social Media for Customer Service

By

The rationale many businesses give for resisting the social media movement is that word of mouth and other traditional forms of marketing have been working for them. The excuse we hear is “we do not need social media to drum up new business.” However, many companies are missing a critical point: social media is not… Continue Reading »

We’ve Got You Covered: What Facebook Cover Guideline Updates Mean for Your Business

By

Facebook has recently made two major updates: Graph Search and a fresh News Feed layout. With both of these announcements, Facebook began creating buzz for their press events weeks in advance, keeping marketers, business owners, and social media enthusiasts on the edges of their seats. In the last month the company has also proven that… Continue Reading »

Social Media Showdown: Google+ Pages v. Facebook Pages

By

Google+ and Facebook both offer companies pages on which they can share their company information, post updates and share relevant content. Let’s take a look at the ways in which these two are alike and at the features in which one of these platforms has the upper hand. It’s A Draw Google+ and Facebook are… Continue Reading »

Give & Get Endorsed – Learning The Value of Endorsements

By

In 2012 LinkedIn launched a feature known as “Endorsements” that has seemed to confuse many people. Questions have come from everywhere, such as: What is it? Why should I use it? Can I decline an endorsement? Let’s spend some time learning about how this feature works and how you can make the most of it…. Continue Reading »