Term archive for "social media marketing"

Is He Who Hesitates Lost…Or Really, Really Smart?

By

A recent Adweek headline announced that brands hesitated with social media marketing and that now they’re doing the same thing with influencers. The implication is clear – companies that held back from adopting the latest, greatest marketing technology missed out on some of the benefits that come from being among the first to use to… Continue Reading »

The Graying of Facebook: Where Are All the Younger Users?

By

As Facebook has gotten older, so has its user base. Industry watchers have been saying for years that younger users aren’t using Facebook as enthusiastically as their older siblings, parents, and grandparents are. This month, eMarketer reports that the decline is actually proceeding at a greater rate than expected, with growth among 12 to 17-year-olds… Continue Reading »

Do You Talk About Your Community on Social Media?

By

More than half of all respondents to an eMarketer survey said that they prefer patronizing local businesses because it helps their community thrive. Being seen as a vital, engaged part of the neighborhood is important to many business owners. Social media is uniquely valuable as a tool to showcase your community commitment while strengthening the… Continue Reading »

Facebook Is Bad For You: Does This Matter To Your Business?

By

By now, you’ve probably heard about the NIH study into the impact of Facebook on people’s mental health. Researchers from USCD and Yale examined the data from 5,000+ study participants and concluded that there is a causal relationship between Facebook use and depression. What does that mean? A causal relationship is one in which a… Continue Reading »