Term archive for "social media marketing"

In A Sea of Content, Look for Islands

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Content marketing is one of the few truly effective tools small companies can use to compete effectively with larger brands. Creating articles, videos, graphics and other content that your customer base values and appreciates is easier than ever thanks to smartphone technology and a range of free online tools. There’s just one problem: there’s so… Continue Reading »

Those Kids Are Older Than You Think

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If I had a dollar for every time someone sniffed dismissively at a digital platform – newer ones like Snapchat and Kik, as well as familiar faces like YouTube – as being something ‘for kids’, well, I’d have an awful lot of dollars. There’s a widespread tendency to minimize the impact and potential of a… Continue Reading »

What Will Instagram’s Timeline Change Mean For Your Business?

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On March 15th, Instagram announced that it will be changing the way posts are displayed. Instead of the familiar chronological timeline, which displays posts in the order which they were posted, content will now be prioritized according to an algorithm. Instagram says it is making this change to ensure its users see the content they… Continue Reading »