Term archive for "social media marketing"

Is Your Facebook Reach Making You Furious? Here’s What To Do About It

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If your Facebook reach has been floundering, we’ve got some good news: it’s not just you. Facebook has made several changes that significantly diminish the organic reach of posted content. Forbes is reporting that content reach has dropped by nearly 10% over the course of the last two years. Big brands are seeing this drop… Continue Reading »

Understanding How Mobile, Search & Social Work Together Will Help You Build Your Business

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We’ve reached an important tipping point in the digital marketing world. More than half of all searches now take place via a mobile device, as does 60 percent of social media activity. It’s essential to understand the relationship between search, social and mobile if you want to build your business. Over half of all searches… Continue Reading »

Understanding Pinterest’s Real Power: Most Pinners Make Purchases

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Pinterest is five years old. In that half-decade, the image collection and curation social media site has grown at breathtaking speed; currently there over 70 million active users, 85% of whom are female. Now Millward Brown, a division of the world’s second largest market research company, has released a study detailing exactly how influential Pinterest… Continue Reading »

Sell Bridal Jewelry? 3 Social Media Stats That Will Blow Your Mind

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Social media is incredibly important to today’s bride. Brides use social media before, during, and after their wedding day, using it to do everything from finding the perfect engagement ring to documenting the nuptials as they happen. As a bridal jewelry retailer, knowing when and how brides use social media can help you market yourself… Continue Reading »