Term archive for "social media tips"

After a lead has been qualified, how many times do your sales people reach out to connect with them?  Kissmetrics reports that it takes between 8 to 12 contact attempts to get a 90% contact rate; if you’re trying to contact only half of your leads, your sales team still needs to make at least… Continue Reading »

When we talk about social media as a marketing tool for the business owner, almost all of the focus is on content creation strategies. There’s a lot of conversations around figuring out what types of material will have the most resonance with your target market, as well as efficient methods for creating and sharing it…. Continue Reading »

Richard Branson, Marissa Mayer, and even Tim Cook have all been praised for using their personal social media engagement to boost their brands’ profiles. Being authentic, opinionated, and real-time responsive can be a great strategy for the top-level CEO – but does it work for the typical small business owner? The answer to that question… Continue Reading »

Digital marketing, particularly when social media’s part of the mix, requires a lot of content. Fresh graphics, photos, and videos are needed regularly. While it’s certainly possible to have your marketing agency provide a significant amount of these marketing materials, there are some things even the best agency can’t do for you – things like:… Continue Reading »