Term archive for "social media trends"

Social Sales Have Been Slow But Pinterest Is Poised To Change That

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Over the course of the past two plus years, Facebook, Twitter, Instagram, and other social media sites have introduced ecommerce options that allow users to make purchases without ever leaving the platform. Adoption of these tools has been relatively slow – Business Insider reports they account for only 1% of sales – but Pinterest is… Continue Reading »

All Of A Sudden, There Are 500K Advertisers On Instagram: Should You Even Bother Joining Them?

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Over the course of the past six months, the number of businesses advertising on Instagram has doubled. The majority of this increase is attributable to smaller companies; they are joining the world’s largest brands in trying to capture the attention of Millennial customers. Forbes reports that by 2019, 2/3rds of US Millennials will be using… Continue Reading »

Facebook Is Taking on Ad Blockers, But Will They Win?

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Ad blocking technology is incredibly popular, particularly among users of mobile devices. According to PageFair’s 2016 Mobile Adblocking Report, 22% of smartphone users block ads. That’s 419 million people who aren’t seeing ads. Ads can be blocked both on the mobile web and in apps. Facebook derives 96% of current revenues from advertising, according to… Continue Reading »

Social Media’s Surprising Ace: Wimbledon Uses Snapchat to Boost Fan Engagement

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Wimbledon is the embodiment of traditional British culture. The world’s oldest tennis tournament has many rules: players must wear all white – no exceptions – and there is no advertising allowed around the courts. Umpires use formal forms of address when communicating with the athletes, and the ball boys and girls are trained to be… Continue Reading »