Term archive for "social media trends"

Pinterest Business Profiles Have Gotten Better

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Pinterest is extremely serious about making itself useful to business owners. Over the past year, we’ve seen several new features and improvements that have made the platform much more commerce friendly. Just in time for the busy December shopping season, Pinterest has updated Business Profiles to include the following features: Rotating Showcase Spotlight your best… Continue Reading »

Fruit Off the Vine: Don’t Lose Your Content

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Shortly after purchasing Vine, Twitter announced that the app, home of the looping six second video clip, will soon be no more. Such is the nature of the savage social media landscape: some platforms just don’t last very long. Industry insiders are already speculating about where Vine stars are going to go next – so… Continue Reading »

Social Sales Have Been Slow But Pinterest Is Poised To Change That

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Over the course of the past two plus years, Facebook, Twitter, Instagram, and other social media sites have introduced ecommerce options that allow users to make purchases without ever leaving the platform. Adoption of these tools has been relatively slow – Business Insider reports they account for only 1% of sales – but Pinterest is… Continue Reading »

All Of A Sudden, There Are 500K Advertisers On Instagram: Should You Even Bother Joining Them?

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Over the course of the past six months, the number of businesses advertising on Instagram has doubled. The majority of this increase is attributable to smaller companies; they are joining the world’s largest brands in trying to capture the attention of Millennial customers. Forbes reports that by 2019, 2/3rds of US Millennials will be using… Continue Reading »