Term archive for "social media trends"

Facebook Is Taking on Ad Blockers, But Will They Win?

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Ad blocking technology is incredibly popular, particularly among users of mobile devices. According to PageFair’s 2016 Mobile Adblocking Report, 22% of smartphone users block ads. That’s 419 million people who aren’t seeing ads. Ads can be blocked both on the mobile web and in apps. Facebook derives 96% of current revenues from advertising, according to… Continue Reading »

Social Media’s Surprising Ace: Wimbledon Uses Snapchat to Boost Fan Engagement

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Wimbledon is the embodiment of traditional British culture. The world’s oldest tennis tournament has many rules: players must wear all white – no exceptions – and there is no advertising allowed around the courts. Umpires use formal forms of address when communicating with the athletes, and the ball boys and girls are trained to be… Continue Reading »

What Will Instagram’s Timeline Change Mean For Your Business?

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On March 15th, Instagram announced that it will be changing the way posts are displayed. Instead of the familiar chronological timeline, which displays posts in the order which they were posted, content will now be prioritized according to an algorithm. Instagram says it is making this change to ensure its users see the content they… Continue Reading »

Bye Felicia: Shutting Down Haters is the New Black

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Once upon a time, we were told the customer is always right. But not everyone on social media is your customer, and sometimes, those people are really, really wrong. Some of the world’s top brands, including General Mills and Nike, have had to deal with hundreds, even thousands, of hateful comments on their social media… Continue Reading »