Term archive for "social media"

3 Things You Need to Know About Influencers

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One of the first things business owners learn about is the power of word of mouth marketing. We can tell our customers we’re fantastic all day long, but those messages just don’t have as much weight as an endorsement from a friend or family member. Customers don’t only listen to people they actually know: purchasing… Continue Reading »

What Does Authenticity Mean To Different Generations of Shoppers?

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During a recent panel discussion Jennifer moderated during JCK Las Vegas, there was a very intense discussion of authenticity and how different generations determine when a brand is being authentic and when they’re not. It turns out that Baby Boomers view the world in a very different way than Gen Xers, and the both of… Continue Reading »

Are You Brave Enough to Slow Down?

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“The ultimate luxury is time,” Michael Kors said. The world renowned fashion designer said this a few years ago, and it’s long been a key concept in high end retail. Shoppers in luxury spaces are never rushed or hurried along; a significant amount of time is invested by salespeople in starting and maintaining authentic, genuine… Continue Reading »

Discover How Data Can Help You Grow Your Business

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Data is valuable to small business owners because it provides a reliable, objective assessment of what’s working and what’s not. Data can be captured in many different ways: you can keep track of what’s happening in your physical location using your POS system and other tools. Google Analytics provides robust data relevant to your business… Continue Reading »