Term archive for "Sponsored Updates"

Boost a Post with Targeted Interests

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Over a year ago, pages started to slip in visits from fans just as Facebook rolled out their “boost a post” feature. The goal, at least from Facebook’s point of view, was to get small businesses to start spending money on driving fans back to their pages. This feature has evolved through the year and… Continue Reading »

LinkedIn Sponsored Posts: Why & How-To

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On July 23rd, LinkedIn’s blog revealed to the world that the new sponsored updates had begun to appear for users. And it was not too much later that this feature was officially opened up to LinkedIn company page administrators. Let’s examine the what, why and how of LinkedIn sponsored updates. What Are Sponsored Posts? LinkedIn… Continue Reading »