Term archive for "Super Bowl"

This Post Is Really About Multi-Channel Marketing & Not One Bit About The Super Bowl. Really.

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Every year, the entire nation comes to a stop to celebrate football’s ultimate event: the Super Bowl. Tickets sold out very quickly, and right now, as this blog post is being written, the very cheapest legit tickets available on the second market cost over $1,500. People who can’t make it into the stadium will be… Continue Reading »

Building Blocks: How GoldieBlox Went from Kickstarter to the Super Bowl

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If you were paying close attention to the big game this Sunday (though we couldn’t fault you for dozing off) you may have noticed a 30-second ad that stood out against the crowd of the usual beer and car commercials. GoldieBlox, a start-up that produces engineering and construction toys geared towards young girls, snuck in… Continue Reading »

The Social Bowl: Leveraging the Super Bowl on Social Media

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Super Bowl XLVIII is still over a week away, but that hasn’t stopped brands like Axe from releasing their advertisements already. They’re taking advantage of the hype leading up to the big game – and so should you! You may not have the budget of brands like Budweiser and Doritos, but you can get in… Continue Reading »

Lessons from the Super Bowl: Leveraging Local Tools for Small Business Success

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Millions of people sat down last night to watch the biggest football game of the year. While some of us have looked forward to the event for the actual game, others simply couldn’t wait to be entertained with the latest batch of Super Bowl Ads. We have to admit, we had a vested interest in… Continue Reading »