Term archive for "Taco Bell Social Media"

Responding to (and Preventing) Social Media Scandals


Even when you’ve developed a winning strategy for your business, you are still vulnerable to social media scandals. Case in point: Taco Bell’s most recent social media controversy. Let’s review why Taco Bell’s social media strategy generally works, what happened to jeopardize this strategy, and how the fast food giant is recovering from the scandal…. Continue Reading »