Term archive for "Target"

Follow the Leader: Learning from Big Brands on Social Media


Global and national brands have the benefit of large social media budgets to invest in content creation and management teams. Rather than view this as a road block preventing smaller businesses from competing in the social sphere, use it to your advantage! Take what’s working for big brands and apply it to your business. Here… Continue Reading »

Target Misses the Mark in Response to Data Breach


Historically, the thought of sharing a credit card number to make purchases over the internet has made more than a few shoppers uneasy. While our comfort with online shopping has certainly grown, as evidenced by the $2.29 billion in online sales on Cyber Monday alone, there are still a fair amount of individuals who have… Continue Reading »