Term archive for "Tech Tools"

Connecting Takes Time: The Power of Persistence

By

After a lead has been qualified, how many times do your sales people reach out to connect with them?  Kissmetrics reports that it takes between 8 to 12 contact attempts to get a 90% contact rate; if you’re trying to contact only half of your leads, your sales team still needs to make at least… Continue Reading »

Understanding What FREE Really Means

By

One of the first things you learn in business school is the TNSTAAFL principle. TNSTAFFL stands for “There’s No Such Thing As A Free Lunch”, and it’s a reminder that anytime someone purports to be giving you something, they’re expecting to realize a benefit from their act. We’ve all heard about the “free” weekend getaway… Continue Reading »

No Snow Tires: What the Atlanta Ice Disaster Teaches Us About Technology

By

As you may have heard, they’re having a problem with ice down in Atlanta. There’s been a massive traffic snarl, with thousands of abandoned cars. Children were forced to shelter in school overnight, as there was no way to get them safely home. It’s fair to say that a few inches of snow and ice… Continue Reading »