Term archive for "Technology Therapy Group"

What Makes Gen Z Different from Millennials?

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Gen Z is the newest generation of shoppers. Born after 1995, Gen Z will account for 40% of all shoppers by 2020. The oldest members of Gen Z are recent college graduates and new entrants to the workforce. While most aren’t entirely independent yet, they do have money to spend. Forbes reported at the beginning… Continue Reading »

Being Strategic Isn’t Easy: How Data Helps Business Owners Make Better Decisions

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Should you spend your advertising budget on Facebook or Google AdWords? What type of products are your customers going to be clamoring for when the holiday shopping season rolls around? You’ve been thinking about opening a second location – but where should it be? Data will reveal which channels are performing best for you and… Continue Reading »

Google Investigates Whether Bigger Ads are Better. (SPOILER: OF COURSE THEY ARE)

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In a lot of ways, online advertising is a lot like the Wild West – there are relatively few rules and standards in place that dictate what a business owner actually gets when they pay for an ad. It’s not even clear if a customer can see the ad – many ads are quite small,… Continue Reading »

Jennifer Shaheen Receives American Gem Society’s Sallie Morton Award

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The Technology Therapy Group is proud to announce that Jennifer Shaheen is this year’s winner of the American Gem Society’s Sallie Morton Award. Here’s what the official announcement said: This award recognizes the contribution of individuals who have gone over and above in their service to the AGS Guilds each year. Sallie Morton, ECG, was… Continue Reading »