Term archive for "tradeshows"

Tradeshow Strategies

Make Tradeshows Work for You with Smart Social Media Strategies!

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Tradeshows, industry conventions, and other B2B events are great opportunities for small business owners. Manufacturers have an opportunity to present their products to the trade, service providers can connect directly with the companies that need them the most, and everyone has a chance to form the strong, personal bonds that makes doing business easier. That’s… Continue Reading »

Leveraging Social Media for Trade Show Success! – Part 1: Before the Event

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Recently I conducted a LinkedIn training for a client looking to educate their sales team and a request about leveraging LinkedIn for tradeshows came up. Tradeshows are a great opportunity to utilize LinkedIn, but combined with Twitter you have the perfect formula for the three-pronged approached for tradeshow success: before, during and after. Today we’ll… Continue Reading »