Term archive for "TTG"

Looking at Loyalty Programs: Are They A Good Idea for Your Business?

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The average American belongs to 38 loyalty programs. Loyalty programs typically offer rewards – things like points that can be redeemed for merchandise, frequent flier miles, or discounts – in exchange for repeat business. Yet many retailers and business owners who offer loyalty programs find that customer interest appears lackluster, and there’s no demonstrable relationship… Continue Reading »

Understanding Data: The Pros and Cons of Observational Data

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One way to really understand observational data is to listen to Tricia Wang’s TED talk. Wang’s employer, a large cell phone company, had a question many business owners face: was it time to expand their business, and if so, was the market they were considering the right one to try to enter? Wang spent months… Continue Reading »

Be Willing to Question Everything – Even Your Essentials

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One of the things I really enjoyed about presenting “Decoding Your Data” at JCK Las Vegas was the opportunity to tell my favorite story about Victoria’s Secret. It’s a powerful tale for business owners that illustrates that you have to be willing to examine every aspect of your operation – even those things that could… Continue Reading »

Timing is Everything: Using Data to Get Better Results from Your Marketing

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Let’s say you use email marketing to connect with your customers – a monthly newsletter that includes updates about what’s new with your business, savings opportunities for your customers, an informative article to read and share, and more. It takes a lot of time and effort, but you know it’s worth it – you’ve had… Continue Reading »