Term archive for "User Generated Content"

Quid Pro Quo Isn’t Quite What It Used To Be: User Generated Content & Your Brand


Doritos is the current undisputed king of user generated content. For nine years now, they’ve been running an annual contest, inviting their fans from all around the world to create a funny, clever 30 second commercial about their chips. The two best ones make it onto TV during the Super Bowl, where they’ll be seen… Continue Reading »