Term archive for "User Generated Content"

Quid Pro Quo Isn’t Quite What It Used To Be: User Generated Content & Your Brand

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Doritos is the current undisputed king of user generated content. For nine years now, they’ve been running an annual contest, inviting their fans from all around the world to create a funny, clever 30 second commercial about their chips. The two best ones make it onto TV during the Super Bowl, where they’ll be seen… Continue Reading »