Term archive for "Viral Campaigns"

Alex from Target: The Value of Being Aware & Responsive


Here’s how you create a powerful viral marketing campaign on social media, Target style: Step one: Hire a cashier who bears a more than passing resemblance to Justin Bieber. In this case, the young man is named Alex. Step two: Monitor your social media presence carefully, so when people start tweeting about Alex from Target,… Continue Reading »