Term archive for "visual marketing"

Having a Hard Time Finding Social Media Content?

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For many small business owners, the hardest part of using social media – and here, we’re talking about your entire suite of options, including Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube, Vine, your company blog and more – is creating and finding content to share with your audience. When faced with a platform to step up… Continue Reading »

Get the Picture: What the Future of Social Media Means for Your Business

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Forbes magazine calls the image-centric network one of the biggest social media trends to watch for in the coming year. What does that mean for the small business owner? It means that pictures, infographics, and other visual content are going to become a more and more important part of your social media strategy. Facebook has… Continue Reading »

The Eyes Have It

The Eyes Have It: Get Visual with Your Social Media

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  Take the time to understand the type of visuals that resonate with your customers. Notice what types of emotions are provoked by certain visuals you share or the actions your customers are prompted to take as a result of those emotions. Here are some facts about the photos and videos on social media: Facebook:… Continue Reading »

I Shutter at the Thought: Stop Digital Photo Thieves in Their Tracks

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Visuals speak to your customers before they even have a chance to read your marketing messages. In fact, photos on Facebook receive 53% more likes and 104% more comments than the average posts. Photos are too powerful not to take advantage of, but they leave you vulnerable to intellectual property theft. So how do you… Continue Reading »