Term archive for "Web Copy"

The Value of Copy in a Visual Age

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Images are becoming increasingly important in media and digital marketing, from larger and larger cover photos and posts on social platforms to the use of infographics to relay information in an easy to digest manner. Thus, it stands to reason that photos and graphics should play an important role on your website. However, this should… Continue Reading »

When Less is More: Copywriting That Works

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More and more people are using smartphones and tablets when they visit your website. The move to smaller screens has a profound impact on the role copy has on your websites. Images have become increasingly important, while the space available for text has shrunk. People won’t sit and pore through dense paragraphs of text on… Continue Reading »

It’s Not What You Say, It’s How You Say It: Understanding Copywriting

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Once upon a time, there were two Buddhist monks who loved to smoke. They were passionate smokers, stealing any chance they could to enjoy a cigarette. It seemed to them that the world would be perfect if they could smoke all of the time. But being monks, they were required to regularly stop smoking for… Continue Reading »

Don’t Be Afraid of Adjectives: Copy Writing That Works

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Small business owners face a unique challenge when it comes to creating copy for their websites. The language on your site needs to serve at least three purposes: Inform your customer about your business’ service or product offerings Serve as a sales tool, convincing the customer they want to buy from you Impact your site’s… Continue Reading »