Term archive for "Website Best Practices"

Consider the Search Bar

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The most successful businesses are the businesses who make the best use of their data. That’s why we’re big advocates of the on-site search bar. Moz tells us that 30% of site visitors will use an on-site search bar if one is available. Site search makes it faster and easier for visitors to find what… Continue Reading »

The I-Want-To-Know Moment

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Imagine this: you’ve been invited to be the guest of honor at a fabulous party. Absolutely everybody will be there to see you being honored, including your grade school crush and that frenemy who always manages to one-up you, no matter what. Now answer this question: what are you going to wear? Almost everyone answers… Continue Reading »

Responding To Reviews: The Do’s and Don’ts

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Reviews are so important. Eight out of ten customers do online research before visiting a store or making a purchase, and reviews make up a significant portion of the content they take into consideration. Auto Trader recently reported that users spent up to ten percent longer on the pages of dealers who displayed reviews on… Continue Reading »

The Fine Art of the Follow

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When we talk about social media as a marketing tool for the business owner, almost all of the focus is on content creation strategies. There’s a lot of conversations around figuring out what types of material will have the most resonance with your target market, as well as efficient methods for creating and sharing it…. Continue Reading »