Term archive for "Website Best Practices"

Nobody Wants Pretzels For Halloween – This Is About Your Website. Really!

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So in just a few days, parades of small people, wearing a variety of colorful costumes, will go from door to door in their neighborhood, shouting “Trick or Treat!” and collecting candy. There are some grown-ups who worry about how much sugar kids eat during this holiday, and so they give out things like raisins… Continue Reading »

Slow Sites Kill Sales

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How long do you think your customers will wait for your website to load? The answer to that question is: less time than it took you to read the question in the first place. The ubiquity of Wi-Fi, smartphones and mobile devices has resulted in a population that expects instant access to website content, 24… Continue Reading »

Understanding Your Business Website: Responsive Design

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What it is: Responsive design is the art and science of making sure your website looks great and functions flawlessly on desktop computers, laptops, smartphones and tablets. The goal is to provide an easy-to-navigate, easy to read, effortless website experience – no resizing or panning required! Why you need it: There are many different devices… Continue Reading »

Understanding Your Business Website: Data Capture

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What it is: Data capture is the systemized recording of any information your customers choose to share with you, such as their names, email addresses, and preferences. This can be accomplished in a number of ways, including contact forms, surveys, newsletter signups, event registrations, and other web forms. Why you need it: The more you… Continue Reading »