Term archive for "Website Best Practices"

Experience Sells, Catalogs Don’t: Effective Online Selling

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Let’s talk about the real situation in digital marketing today. Every business has a website. Almost every business has a social media presence. Yet not every business is thriving. The ones that are understand a fundamental truth about today’s customer: they’re not just shopping, they’re looking for a good time. The Experience Driven Customer In… Continue Reading »

The Essential Customer Service Information That Belongs On Your Website

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All small business owners have one thing in common. We want our customers to have absolutely excellent experiences. That hinges on everything going perfectly – merchandise that doesn’t disappoint, superior customer service, packaging and shipping that’s nothing less than stellar. Unfortunately, things don’t always go perfectly. Sometimes customers get disappointed. Something goes wrong, and they… Continue Reading »

Best Practices: Development & Test Web Sites

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There’s a saying in the tech field: A website is never done. This is very true for growing businesses. There are always changes and upgrades to be made. Companies that invest in custom websites learn the value of making changes and edits to continually meet and exceed client expectations. But how do you roll out… Continue Reading »