Term archive for "Yelp"

Fake Reviews on the Internet? Surely You Jest!

By

The PBS News Hour has broken a story that’s really not news at all to any small business owner: some, if not all, of the reviews that can be found on Yelp, Angie’s List, and similar websites are not entirely true. For a few dollars, you can have someone write your business’ praises online, even… Continue Reading »

Ready to Feel Even More “Yelpless”? Congress Moves to Protect Consumers from You

By

Two Congressmen, Eric Swalwell and Brad Sherman, both from California, have just introduced legislation designed to prevent businesses from taking retaliatory measures against consumers who leave negative online reviews about their experiences, the National Journal reports. At issue here are the fines (sometimes hundreds of dollars, occasionally thousands) that business owners have attempted to levy… Continue Reading »

Back to School for Small Business Owners

By

It’s that time of year again. Backpacks have been filled with supplies, classrooms have been decorated, and buses are – or soon will be – making their rounds in the neighborhood each morning to pick up the kids for school. But students are the only ones who have a lot to learn this fall. Business… Continue Reading »

Interested in Attracting Local Business? 3 Digital Marketing Tactics You Need To Be Using

By

If your business’ bottom line is dependent on attracting customers from within your own community, there are certain digital marketing tactics you need to be aware of. This is important information for service professionals, such as home heating repair companies, as well as restaurants, many retailers, and more. Tactic #1: Harness the Hashtag Localized hashtags… Continue Reading »