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Talisen Construction Corp

Talisen Construction Corp

Client: Talisen Construction Corp
Project: Logo, Website, Marketing Postcards, Business Card Design, Letterhead, Marketing Brochures

We began working with Talisen Construction Corp from the very beginning; the two principals, Robert and Joseph, had branched off from their long careers to create their own Manhattan-based construction management company, and they came to us to help them successfully launch their new partnership.

Our strategy was to build their brand from day one.  We began by creating a logo to legitimize them as an established firm.

cc-logo-talisen

We then built their website, continuing to reinforce their branding and business message on each and every page.  And because they were a start-up, we chose to build the site in a content management system that allowed for maximum growth – so as they acquired new clients, projects and portfolio items, their website could simultaneously reflect each stage of growth.

The website is also equipped with a client-only access area, an online project area that allows clients, partners and sub-contractors access to all job documentation and developments – a great special feature that is extremely marketable to potential customers.

cc-web-talisen

To further establish them as a professional, established firm, we created their business cards and letterhead – translating their brand building from digital to print, and making sure no material was left untouched as a place to reinforce their company message.

cc-card-talisen

To officially launch their firm, Talisen decided to do a traditional mailing – something often abandoned in place of emails – but still highly valued to customers.  We created announcement postcards that introduced them as the new player in town, but also translated the message that they weren’t new to NYC construction – they had the experience needed to get the job done.

cc-marketing-talisen

After a successful mailing and subsequent potential client follow-ups, we created logoed folders and glossy brochures to complete their marketing materials.

Now Talisen is bidding and confirming jobs, breaking ground and continuing to generate new clients for future projects.  Our next step is creating a comprehensive online marketing plan that will secure Talisen as a major player in Manhattan commercial construction.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office