Client: Talisen Construction Corp
Project: Logo, Website, Marketing Postcards, Business Card Design, Letterhead, Marketing Brochures
We began working with Talisen Construction Corp from the very beginning; the two principals, Robert and Joseph, had branched off from their long careers to create their own Manhattan-based construction management company, and they came to us to help them successfully launch their new partnership.
Our strategy was to build their brand from day one. We began by creating a logo to legitimize them as an established firm.
We then built their website, continuing to reinforce their branding and business message on each and every page. And because they were a start-up, we chose to build the site in a content management system that allowed for maximum growth – so as they acquired new clients, projects and portfolio items, their website could simultaneously reflect each stage of growth.
The website is also equipped with a client-only access area, an online project area that allows clients, partners and sub-contractors access to all job documentation and developments – a great special feature that is extremely marketable to potential customers.
To further establish them as a professional, established firm, we created their business cards and letterhead – translating their brand building from digital to print, and making sure no material was left untouched as a place to reinforce their company message.
To officially launch their firm, Talisen decided to do a traditional mailing – something often abandoned in place of emails – but still highly valued to customers. We created announcement postcards that introduced them as the new player in town, but also translated the message that they weren’t new to NYC construction – they had the experience needed to get the job done.
After a successful mailing and subsequent potential client follow-ups, we created logoed folders and glossy brochures to complete their marketing materials.
Now Talisen is bidding and confirming jobs, breaking ground and continuing to generate new clients for future projects. Our next step is creating a comprehensive online marketing plan that will secure Talisen as a major player in Manhattan commercial construction.