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How Is Technology Changing Your Industry?

How Is Technology Changing Your Industry?

Here at the Technology Therapy Group, one of the things we specialize in is helping independent jewelers – both retailers and designers – market themselves more effectively. Over the past few months, I’ve had some great opportunities to spend lots of time with jewelry people, both at the Smart Jewelry Show in Chicago, and most recently, at the Leading Jeweler’s Guild event in Newport Beach, CA.

There’s been some amazing conversations about how technology is changing the industry. It’s obvious to see that the rise of smartphones and tablets makes mobile marketing a top priority for the jewelry industry. What may be less obvious is how technology is influencing something as fundamental as jewelry design – even introducing new categories of products!

For example, check out Tony Burch’s new Fitbit Jewelry Collection. Here we see very traditional jewelry forms – bracelets and pendants – transformed to incorporate one of the most popular pieces of wearable technology, the Fitbit fitness tracker.

Personally, I’m in love with this idea. I’m a Fitbit fan, but I can’t wear it all the time (the way it should be worn for best results!) because it just doesn’t look right with some professional or dress attire. Tony Burch’s designs provide a stylish alternative for women who are in the same situation I’m in.

This is only the tip of the iceberg. Wearable tech is a trend that can’t be ignored; I am confident we’ll see other designers following in the path Burch is blazing. Fashion is far from the only field that will be impacted by wearable tech.

Now is the time to start thinking about what these changes might mean for your industry. Being able to recognize and capitalize on trends is a great way to boost your bottom line: witness what happened to Nike when they saw that the public’s enthusiasm for cross-training would require new footwear specifically designed for this application.

Trend-spotting requires a type of dual vision, focused both on your particular industry and on the marketplace as a whole. Tony Burch appears to be in the right place at the right time with the right idea. Will we be talking about your company the same way tomorrow?

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office