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The GIFs are Coming! The GIFs are Coming! Get Ready for Facebook’s Next Big Change

The GIFs are Coming! The GIFs are Coming! Get Ready for Facebook’s Next Big Change

Facebook has announced that it will now support animated GIFs. Animated GIFs are moving images that loop, repeating themselves over and over again. Chances are you’ve seen them on Twitter, Tumblr and other social media sites – but before now, Facebook, in part due to worries that the presence of animated GIFs would ruin the aesthetic experience of browsing one’s timeline, hadn’t supported this file type.

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Times have changed and now you’ll be able to share GIFs with your followers by posting a link to the site where those GIFs appear. At this time, there’s no way to upload GIFs directly to Facebook; however, if the file format proves to be popular, expect to see this functionality in the relatively near future.


GIFs are most commonly used to add emotional emphasis to a post. Forbes uses the example of reinforcing a post about awesome cookies with an animated GIF of Cookie Monster enthusiastically chowing down. Think about the emotional experience you’d like your customer to have – perhaps the “Aww!” moment when a Mother sees her daughter in a bridal gown or the “YES!” triumph that comes when a gamer’s able to get a long-awaited copy of a new game. Collecting GIFs that convey that critical target emotion to accompany your posts is a good starting point; moving forward, begin thinking about creating your own animated GIFs and hosting them on your website.


Not everyone is thrilled about animated GIFs. Used too often, they evoke the worst elements of the early internet, when MySpace and GeoCities websites were known for their sparkly, browser crashing imagery. However, today’s aesthetic tends to be more sophisticated, and people are using more robust devices that rely on Wi-Fi or 4G rather than dial up. Animated GIFs don’t cause quite the same amount of cringing that they used to – and now that they’ll be welcome on Facebook, they may very well have a place in your marketing mix.


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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office