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The Spirit of Small Business Today

The Spirit of Small Business Today

The entrepreneurial spirit is alive and well in the US, with 48% of Americans aspiring to own their own businesses and seven out of ten current small business owners claiming they would do it all over again, based on a research conducted by UPS. Still, the landscape has only become more difficult over the years, with 59% of business owners stating that running a business is more difficult today than it was five years ago. So why is there such as disconnect here and how can we bridge the gap for small business owners?


Lifting the (Entrepreneurial) Spirit

All of the classic reasons to blaze your own trail in business still apply: the autonomy and control from being your own boss, the flexibility in your schedule, the need for a change etc. However, a whole new set of catalysts have arisen, prompting more individuals to consider launching their own businesses.

  • The Local Movement:

    With the advent of Small Business Saturday, consumers have a renewed interest in shopping at local businesses. This surge of support for local businesses has entrepreneurs hopeful that they too can flourish in the midst of large national brands.

  • Increased Comfort with Uncertainty:

    The turbulent economy we’ve experienced over the better part of the last decade, people have come to realize that climbing the ranks a large company no longer offers the job security that it had in the past. This essentially evened the playing field, giving entrepreneurs the courage that they needed to leave their jobs and launch their own businesses, as there was no guarantee that their job would still be there in a year anyway.

  • Emerging Technologies:

    The rise of cloud computing, social media, mobile and other technological platforms have made running and promoting a small business seem easier than ever before.


A Rude Awakening

As it turns out, “seem” is the operative word in the sentence above. Of those entrepreneurs who have launched their businesses, 59% stated that running a business is harder today than it was five years ago, due to the economy, increased competition, and, you guessed it, new technology. Clearly there is a disconnect between prospective entrepreneur’s expectations and the reality of running a small business in today’s market.


Bridging the Gap

However, all hope is not lost! The gap between entrepreneurs’ expectations and their abilities to operate a business in our digital world can be bridged quite easily by getting some “technology therapy”. We can help you with everything from correctly identifying your target market and flushing out your marketing strategy, to creating a custom website, helping you navigate the mobile landscape and establishing a presence on social media.

If you’re finding that the technology involved in running a business is not quite as easy as you hoped, give us a call. We’ll help you get back on the right track so you can focus on your passion and making your business dream come true!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office