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The Strategic Use of #BackToSchool

The Strategic Use of #BackToSchool

It’s back to school season, which means legions of fashion-conscious teens and their parents are checking out all the deals on social media. Make sure you’re part of that experience through strategic use of hashtags designed to capture your local customers’ attention. Be aware that different social media platforms have different hashtag conventions – in other words, an Instagram post can easily have more than 10 hashtags, while on Twitter, three to four is plenty. So follow best practices wherever you post, keeping these points in mind.

Point One: Start with the School

In addition to the #BackToSchool hashtag, tag your posts with the name of your local school districts. Make sure to include public and private schools, on both the high school, junior college, and university level. In some communities, tagging with the name of a local middle school may also be appropriate.

Point Two: It’s All About the Sale

Back to School shoppers are looking for irresistible deals. They search on words like #Sale #Coupon #CouponCode and the like to identify savings opportunities. Use one or more of these terms as appropriate in combination with your school specific hashtags.

Point Three: Promote Merchandise Strategically

[Tweet “Consider your audience when using #BackToSchool! “]

Your Back to School shopper generally isn’t your custom jewelry or engagement ring shopper. So don’t bother hashtagging that type of content with your Back to School mix. Instead, focus on the items and brands that students and teachers would consider essential school supplies. Make sure to include watches – they’re smart as well as stylish, which makes it easier for parents to say yes.

Point Four: Not So Subliminal Messaging

If you have the space and your brand identity supports it, you can use humor with your hashtags to help sell your jewelry. For example #TellMomNow might just be the nudge a teen needs to share your post with her parents.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office