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Go Big Or Go Home: The 1st Step in Becoming a Big Deal is Acting Like You’re A Big Deal

Go Big Or Go Home: The 1st Step in Becoming a Big Deal is Acting Like You’re A Big Deal

Kendra Scott’s name is suddenly everywhere, isn’t it? The Austin based designer’s been around for a while – it’s been more than a decade since her large, affordable gemstone earrings and made-in-minutes jewelry has started appearing in boutiques nationwide. But now she’s decided to ramp things up by opening her own stores – and she’s doing a great job of leveraging traditional and social media to make sure everyone knows.

[Tweet “Significant media coverage creates a strong positive impression in the customer’s mind.”]

Launching a brick and mortar store is a big deal. Launching a handful of them is even more so. But these aren’t the only occasions which jewelry designers can use to ‘level up’ in the public’s eyes. Significant media coverage creates a strong positive impression in the customer’s mind: people want to be seen wearing the brand everyone’s talking about. Make sure you’re making an effort to secure coverage any time any of the following events occur:

  • You debut a new jewelry collection
  • You win an award
  • You are involved in a community or charitable event
  • Celebrities or cultural icons choose to wear your jewelry to a high profile event
  • You take on a spokesperson
  • You’re hosting a special event, such as a trunk show, celebrity appearance, or book signing

For best results, publicizing your news will require a combination of your own efforts as well as appeals to the trade and consumer media. This means posting to social media, making sure the information appears prominently on your website, and making a concerted effort to reach out to reporters who may be interested in telling your story. Despite popular rumor, reporters don’t ‘just know’ you’ve got something newsworthy going on. You don’t always need a formal press release when you have a good working relationship with a reporter: just drop them a quick email with all the relevant details and suggest some good times to discuss the news further. It’s a surprisingly successful strategy to help develop the impression that your brand is big, bold and worth paying attention to.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office